An Exploratory Research Of Attitudes Towards Consumption...

EXECUTIVE SUMMARY The project does an exploratory research of attitudes towards consumption of milk. The research is mainly focussed on an advertisement by Cooperative Milk Organizations in India themed to promote consumption of milk in different situations by every age group and more often. The Exploratory research finds out the consumer attitude, analyses how the four different properties of attitude are used to influence attitudes of consumers towards milk, the ethical issues exist while promoting products like milk and these issues differ from other beverage’s promotion campaigns. The research also finds out the effect of situation on drinking milk and how the ‘Attitude toward the ad model is used in influencing the attitudes of consumers towards milk. The major findings of the research were †¢ Attitudes towards a particular product can be learned and it is the marketer’s duty to make the consumers aware of the benefits of their products. They should focus on the value benefits of the product and win the trust of consumers †¢ There are different Ethical issues related to promoting a product and marketers should keep in mind those issues while promoting their products †¢ Major ethical issues while promoting products like milk are to avoid cattle exploitation as much possible and in case of promoting other beverages the major ethical issue is of concerning the Health of Consumers. †¢ Consumer attitude towards milk and its consumption might get affected on account of variousShow MoreRelatedFast Food Industry Research Proposal1593 Words   |  7 PagesResearch Proposal (Fast Food Industry) To study the attitude towards consumption of healthy food within the fast food industry Background We are a marketing research team of a fast food chain store. 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Or An individual who buys productsRead MoreConsumer and Industrial Buyer Behaviour3390 Words   |  14 PagesStrength and limitations of Information processing models 3 2.2 Experiential Paradigm 4 2.2.1 Contrasting Views of consumer behaviour 5 3.0 MILK BUYING PROCESS IN SAUDI ARABIA 9 3.1 Consumers Profile 9 3.1.1 Mother Dearest 9 3.1.2 Habitualists 9 3.1.3 Look At Me 9 3.1.4 Convenience seeker 9 3.2 Milk Purchasing Behaviour and Buying Process 10 3.2.1 Mother Dearest 10 3.2.2 Habitualists 11 3.2.3 Look At Me 11 3.2.4 Convenience seekerRead More Consumer Analysis - The Food Market Essay3187 Words   |  13 Pagescomplex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. 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Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 3-09-09 By Abhishek Das (B08002) Nabila Azmatulla (B08018) Parikshit Ghoshal (B08021) Somnath Roy ~1~ (B08032) Executive Summary Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product didRead MoreNestle Marketing Research Project15650 Words   |  63 PagesTable of Contents Organizational History - 5 - Products - 5 - Milk, Dairy And Chilled Dairy - 5 - Beverages - 5 - Bottled Water - 5 - Nestle Juices - 5 - Baby Food - 6 - Prepared Meals - 6 - Break Fast Cereals - 6 - Chocolates Confectionary - 6 - Current Situation - 6 - Problem Statement - 6 - Sales Growth - 6 - Customer Attitudes - 7 - Nestlà ©Ã¢â‚¬â„¢s Concern - 7 - Marketing Mix - 8 - Product - 8 - Price - 9 - PlaceRead MoreThe Role Of Television Advertising On Lifestyle And Purchase Behavior Of Youth Of Delhi / Ncr Essay3509 Words   |  15 Pagesstudy the researcher aims to judge the role of television advertisements on purchase behavior of youth. This research study is done on the youth of Delhi /NCR i.e East Delhi, West Delhi, North Delhi South Delhi and Noida, Ghaziabad, Gurgaon and Faridabad. The study based on 125 youth selected by random sampling method and by applying both qualitative as well as quantitative techniques of research. The hypothesis of the study is that advertisement do play dynamic role in the life of consumers speciallyRead MoreComparative Analysis of Different Brands14052 Words   |  57 Pagesfunctional concepts clear, but these must be correlated with practical projects. I consider myself lucky to get the project on such a vast subject. It was a great learning experience. It helped me to get a practical insight into how to conduct research and to make my concepts clearer. In this project I have tried to give comprehensive picture of details of my project. Learning is like eating. It is not how much one eat that matters, what counts is how much you digest. Knowledge is potential powerRead MoreCoco Energy Drink14921 Words   |  60 Pages$270B despite the economic downturn that rocked many industries. The industry is still on the rise throughout the world. As seen in the table below, it is expected to experience continued growth of 6%, although it is forecasted to remain constant towards 2014. Table 1 Forecast of Natural Health Industry Performance [pic] Among the latest trends to emerge in the natural health industry is the use of coco water as an energy drink. Coconut water, locally known in the PhilippinesRead MoreThe Contrast Between Mcdonald and Kfc in China6107 Words   |  25 Pagesdata to analyse current issues. Table of contents 1. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4-5 2. Aims and objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. 3. Literature review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5-10 4. Research methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦11-13 5. Research findings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....13- 22 6. Limitations of study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.22-23 7. The final recommendations and conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23-24 8. Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.25-28 9. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.29-31

Accounts Receivable and Blades Free Essays

1. Assuming that banks in Thailand issue a time draft on behalf of Sports Equipment Inc. and Major Leagues Inc. We will write a custom essay sample on Accounts Receivable and Blades or any similar topic only for you Order Now , would Blades receive payment for its roller blades before it delivers them? Do the banks issuing the time drafts guarantee payment on behalf of the Thai retailers if they default on the payment? ANSWER: No, Blades would not receive payment before it delivers roller blades to Sports Equipment Inc. and Major Leagues Inc. if banks in Thailand issue a time draft on the retailers’ behalf. The usual time of payment under a time draft is the maturity of the draft, and Blades relies on the retailers to pay the drafts at maturity. No, the banks issuing the time drafts do not guarantee payment on behalf of the Thai retailers if they default on the payment. The draft merely represents Blades’ formal demand for payment from the buyer and affords Blades’ less protection than a letter of credit, since the banks are not obligated to honor payments on the buyer’s behalf. 2. What payment method should Blades suggest to Sports Gear Inc.? Substantiate your answer. ANSWER: Blades should suggest to Sports Gear Inc. that its bank issue a letter of credit on its behalf. In a letter of credit, the bank is substituting its credit for that of the buyers, and Blades would be assured of receiving payment from the issuing bank as long as it presents the necessary documents in accordance with the L/C. The issuing bank is then obligated to honor drawings under the L/C. On the other hand, Sports Gear Inc. does not have to pay for the goods until shipment has been made and documents are presented in good order. 3. What organization could Blades contact in order to insure its sales to the Thai retailers? What type of insurance do these organizations provide? ANSWER: Blades could contact the Export-Import Bank of the U. S. (Ex im bank), which provides insurance protection against the risk of nonpayment by foreign buyers. Under such insurance coverage, Ex im bank will reimburse Blades between 90 and 100 percent of the insured amount, depending on the type of policy and buyers. 4. How could Blades use accounts receivable financing or factoring, considering that it does not currently have accounts receivable in Thailand? If Blades uses a Thai bank to obtain this financing, how do you think the fact that Blades does not have receivables in Thailand would affect the terms of the financing? ANSWER: Blades could use accounts receivable financing and factoring using its accounts receivable in the U. S. Using accounts receivable financing, Blades could obtain a loan from a bank that would be secured by an assignment of the accounts receivables. Using factoring, Blades could sell the U. S. accounts receivable to a factor. Either approach is probably available to Blades if it decides to use a U. S. bank. However, it could also attempt to conduct accounts receivable financing of factoring of its U. S. receivables using a bank in Thailand. Thai banks may consider the assignment of foreign receivables less attractive than the assignment of domestic receivables and may require high interest rates (accounts receivable financing) or discount the receivables heavily (factoring). 5. Assuming that Blades is unable to locate a Thai bank that is willing to issue an L/C on Blades behalf, can you think of a way Blades could utilize its bank in the U. S. to effectively obtain an L/C from a Thai bank? ANSWER: Blades could inquire whether its U. S. bank has a correspondent bank in Thailand. In that case, the Thai bank may be willing to accept a letter of credit issued by Blades’ U. S. bank on Blades’ behalf. 6. What organizations could Blades contact to obtain working capital financing? If Blades is unable to obtain working capital financing from these organizations, what are its other options to finance its working capital needs in Thailand? ANSWER: There are several organizations Blades could contact to obtain working capital financing. For example, the Ex im bank’s Working Capital Guarantee Program encourages commercial banks to extend short-term financing by providing a comprehensive guarantee that covers 100 percent of the loan’s rincipal and interest. Furthermore, the Overseas Private Investment Corporation (OPIC) will provide medium- to long-term financing to U. S. investors undertaking an overseas venture. If Blades is unable to obtain working capital financing from these organizations, it could ask its bank for a short-term loan that finances the working capital cycle that begins with the purchase of inventory and continues with th e sale of the goods, creation of an account receivable, and conversion to cash. How to cite Accounts Receivable and Blades, Essay examples

Characteristics of a Leader free essay sample

There are certain characteristic found in some people. It is just that, they put them in a position where people looked up to as a leader. People often say ‘ He or she is a born leader’. Whether in fact a person is born a leader or develop skills and abilities to become a good leader is open for debate. There are some clear characteristics that are found in good leaders. These qualities can be developed and naturally is the part of their personality. Firstly, a good leader must have a positive attitude. This quality is a required not just for a leader but everybody. However, this is specially necessary for a leader. A leader needs to be positive and motivate his team, in times that are hard and times that are brutal. When times are tough and his team is absolutely down, when times are really frustrating, a leader is the who carries his team and his organization forward and that is what a leader needs to do look at the bright side of each and everything. We will write a custom essay sample on Characteristics of a Leader or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Besides a good leader must be a good listener. This is because a good leader needs to listen to her followers. She needs to get feedback on a regular basis, open her eyes and ears and keep listening. Now a word of caution. Listening does not mean to blindly follow and accept everything that is said and shown. What goes hand in hand is listening. This also helps her followers to express theirs feeling or even to speak their rights. The quality which a leader should possess is intelligence and alertness. A leader has to use his brain every time and also has to remain  Ã‚   alert with   eyes and ears open otherwise he could easily be carried by any fraud or enemy. Many a times we see such situations around us, where a person in trouble or problem doesn’t hesitate in blaming and embarrassing even his closest friend to save himself, and also does not bother about his friends at all because the person has to get rid of his problems anyhow. So, he just thinks about himself and his life,   the life of other does not matter to him much. Some people have a misconception that only those people who are physically strong can become good leaders, but this is not the fact. A leader may not be physically strong but he needs to be mentally strong and firm in decisions. For example, Mahatma Gandhi, the Father of the Nation was the greatest leader but he was active and had a firm desire to serve the Nation. He had the power of organizing and uniting people and attracting people towards him by his speeches. This is the best quality of a leader which he had in him. We can also say that, a person who can satisfy the basic psychological needs of his followers can also be an effective leader. A leader must have average character . There are no perfect people, but for a leader to be considered good, they must have a character that is unquestioned within the organization. Leadership always draws criticism from someone, so a leader may not be able to get everyone to believe in him or her, but the people who know the leader best should trust the leader’s character. In a nutshell, a good leader must be faithful to his group members and activities. This in turn, will result in an atmosphere of assurance among the followers. Having faith in self abilities and the world around him , the leader gains inspiration and also inspires others in the process.